Web design companies have only recently started offering meaningful website maintenance and monitoring services to their clients. Most of the times, these services only include website performance monitoring, reports of visits and hits and uptime monitoring.
In today's competitive world, websites play a very important role in deciding the future of a business. It can make or break a company's reputation and identity in the online market. While it is important to give importance to design, content and SEO of a website, it has become important for companies to look into website monitoring services
Importance of Uptime Monitoring of a Website
Your site must be up and running at all times. It will not be good for your business if your website is down when someone finds a link to you website or decides to check you website out and finds that your site is down. This may create a negative impression of how your business works among your potential customers. Websites that are down often are not liked by search engines as well. For them, the site may not be reliable if it is not up for most of the time. If your site is down more often than not, it can lead to decreased search rankings.
Monitoring of Site Performance
People today do not have patience and will not wait forever for a website to load. Hence, if your web pages don't open quickly they will not stay on your site. In most cases, they may not return to your site either. Search engines also favor websites that are fast and push them higher up in the search results. There are two things that can affect the performance of a site.
• The speed, setting and configuration of the server
• The design and code of the website
When you do an analysis of your site's performance, you have to monitor the page load time and server speed of your site.
Monitoring Traffic
Monitoring the traffic of your site can help in determining the different trends and traffic and visitors to the site. Besides this traffic monitoring can help in many other ways:
• It can help you to decide if you want to expand your business in new areas by letting you know if a large part of your traffic is coming from just one region or country.
• It can help you determine your social media strategy if most of your traffic is coming from social networking sites.
• It can help you find out if there are specific sites that send more traffic to your site. This can help you identify potential alliances.
• It helps in fine tuning and tweaking your site by letting you know which are the most popular pages among visitors, which pages are least visited by users and how long they stay on your site.
Web traffic monitoring can help you determine what terms rank well for your site and if they are relevant and what kind of content you should generate for your site.
Monitoring Content
Assume you have added new content to your site through blog posts, articles and news. How will you determine if the content is benefiting your site or not? Content monitoring helps you to analyze your content and lets you know if you need to change, remove or add anything to the existing content.
Most of the above mentioned points are a necessity to various website owners today than just regular points that are read to increase one's knowledge. There are various website design companies that offer meaningful monitoring services today.
It is easy to hire the services of website maintenance company since I dont have time for my website.
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